JustNeem: Buy a soap, plant a tree March 6th, 2008
I’ve been working with some close friends on a business called JustNeem. The idea is simple: make high quality body care products out of this awesome plant called the neem tree and then sell them here in the United States. Buy the neem from Mauritania, Africa at fair market prices, providing jobs for Mauritanians. Finally, plant a tree in Africa for each soap we sell. It’s a great product with a great purpose.
We put together a JustNeem page on Facebook tonight for the company where we intend to post events, pictures, videos, and comments on our progress as a company. This is something of an experiment to let people see what goes on behind the scenes at JustNeem as well as what life is like in Mauritania. I’ll be writing about how this experiment goes over time.
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